FFX is the UK's #3 online supplier of quality power tools and accessories. Established in 2003 I set out to reimagine their digital offering to not just provide great tools and great service but a stand-out web and brand experience.
I worked alongside FFX to define their mission and build a strategic and visual brand foundation, that would align internal stakeholders, elevate the brand’s awareness and leverage the relationships with the product brands.
This allowed for a full ground-up brand and digital transformation that makes FFX unique in the market.
Services:
Brand Strategy
Brand Identity
Tone & Voice
Purpose & Mission Statement
Art Direction
UX/UI Creative Direction
Product & Collateral Design
