Services:
Graphic Design
Print Design
Art Direction
NOMAD COLLECTION
Celebrating the feeling of freedom that only a bike ride can provide with an all-new collection of limited edition adventure apparel for women.
It all began with a vintage patch.
Below are the initial design direction slides from when we first explored the romantic idea of the female bike nomad.
I wanted to illustrate every state of the original route, so created a type typical of the time and in the format of the ever-popular band tee of that era. Honouring the TransAmerica Trail and the bands of cyclists, many of them women, who first rode it from coast to coast back in the 70s.
