Services:
Graphic Design
Print Design
Art Direction
ALLIED + COLIN STRICKLAND
Colin is a character. He’s a real hitter with a lot of Texan charm so I wanted to make a kit that felt as unique as him. He had a great vision from the off and a really specific brief inspired by geology and Native American culture which really resonated with me. The research stemmed from the culture and terrain the kit and bike would be experienced in.
The aim of the collection, was for the bike and kit to look like it had been carved out of the landscape.
Designing an RCC-exclusive bike
Using colours from the kit we went with a rich deep green on the base and placed print to highlight unique features of the bike, like the asymmetric chain stay. So that even though the result is something we’ve never done before it still feels recognisably Rapha.
